About Us
My husband Walt died six years ago.
When I finally took my wedding ring off, I didn't know what to put in its place. So I went online. I was going to buy myself something small — something that said I'm still here.
The first ring I ordered turned my finger green in four days. The second broke at the clasp. The third arrived so small, I laughed out loud, standing alone in my kitchen.
That's when I realized the jewelry industry had decided women my age would take anything. That we were invisible — and therefore easy to fool.
So I started Adelaide Jewelry.
— Adelaide
Every Adelaide piece is made in batches of 400. Real 925 sterling silver. Real 18k gold plating. Real lab-created gemstones. No fake markups. Every piece is checked by hand before it ships — and backed for life.
Every model on this website is a woman aged 50 to 70. Not as a policy — as a promise. She deserves to see herself reflected.
When in doubt about any decision we make, we ask one question: does this make a 58-year-old woman sitting with her coffee at 7am feel respected, welcomed, and seen? If yes — it ships. If no — it doesn't.